Ruth Saw (MBA) is an international bestselling author of the book “Clarity is Power”, a speaker and a clarity expert. As a Gallup Certified Strengths Coach, she firmly believes and has witnessed that Clarity is Power. She has spoken to thousands around Australia, New Zealand and Singapore on finding their unique voice.

Having lived and worked in different cultures including the United States of America and Asia Pacific in her consulting practice and corporate career in large multinational companies, she realises that regardless of culture, people will flourish when they know who they are, when they find clarity.

She herself found clarity and freedom in pursuing her passion (despite being an introvert!); and now she’s dedicated to helping others find their clarity – from vision to action.

Her Clifton Strengths are: Futuristic | Significance | Activator | Belief | Strategic 

Please note that Ruth is currently writing her second book and is not available for individual coaching clients till August 2020.

“The HOW to success depends on WHO you are”

– Ruth Saw, Clarity is Power


To be the clarity expert across the globe


To transform leaders through their personal clarity to step into their fullest potential, to live satisfied and fulfilling lives personally, corporately and in the business world.



I believe that character is the foundation of success. I endeavour to speak the truth in a loving gentle way, even when it hurts, even when it does not benefit me. I choose to remain congruently me in what I say or do.


I choose to be authentic and real, to create a safe space for you to be you.


I believe that we are all responsible for our own character and skill development rather than blaming others for situations and circumstances. It means choosing to design a life that honours our values and purpose. My job as a coach is to help you understand yourself so that you can take personal responsibility and maximise your growth – just the way you are.


I do not endeavour to understand everyone, but I choose respect because I believe everyone is fearfully and wonderfully made. It is my job to create a space for each individual or group to thrive – just the way they are.


I believe action leads to direction and growth. It is action that turns our dreams into reality, even if we fail, we learn through our actions. I am not a therapist. I am a coach; I endeavour that you leave each session with clear actionable items that can propel you into your future.